For those of you which are interested in finding additional information about investor presentations we would recommend to explore this issue in two roots:

• Sites which can provide professional information about investor presentations
• Sites that can assist with graphical designs

For professional investor presentation guidelines we would recommend to visit the following sites:

http://www.presentationzen.com/
http://blog.guykawasaki.com/2005/12/
the_102030_rule.html http://twitter.com/venturehacks

Some additional investor presentation info can be found at Q&A site such as yahoo answers or answers.com

As for graphical design, we would recommend you to visit http://www.presentationload.com/ or http://www.presentertemplates.com/.

Here is the key differentiator between start up’s and mature companies: start ups are based on a dream they can get significant market through competitive advantage which is based on three main factors that should be presented in the company presentation:

1. Technological edge
2. Significant market with preferably minimal competition
3. Managerial experience and ability to quickly react to changing environment

Mature companies should emphasize different attributes. As it is good to have unique technology and significant expansion opportunities, company presentation for mature companies should present the followings:

• Stable business environment
• Financial factors (current cash, working capital etc)

PR: wait… I: wait… L: wait… LD: wait… I: wait… wait… Rank: wait… Traffic: wait… Price: wait… C: wait…

I fully agree with all that is written in the site regarding the key guidelines for investor presentation. Nevertheless I cannot emphasize enough the importance of the management in the investment decision making. A good investor presentation is important for the initial door opening but at the end of the day venture capital firms will invest in people – market – technology (in this order). In the long run you will find that your business plan didn’t fully materialized and the capability of the management to navigate the company properly is extremity important.

For summary – investor presentation is very important but don’t forget to emphasize the managerial abilities.

Hagay Levy

CFO

Modelity Technologies

PR: wait… I: wait… L: wait… LD: wait… I: wait… wait… Rank: wait… Traffic: wait… Price: wait… C: wait…